MC10 & VR Study of Patient Fears
Marketing digital medical devices with interactive VR art by Mary Hale
Challenge: MC10 creates wearable medical sensors that measure biometric data. Break new B to C and B to B markets for MC10 by creating user-friendly educational experience.
Solution: Create an immersive virtual reality (VR) experience helping a user to walk a mile in a hospital patient's shoes. Demonstrate how digital medical devices can help patients track their conditions and solve the common problem of patient fears and anxiety. Loan the experience to medical expo (including virtual expo), medical schools, healthcare institutions, museums.
Result: Educate a wider population and medical professionals on the social impact of the new medical technology. Help medical professionals to better understand patient fears and anxiety.
Project Overview
During the 7 min virtual reality (VR) journey the user is put through a hospital admission experience for severely ill patients. While in VR, the user joins a real-life conversation with a project moderator who is role-playing a medical professional. The user goes through feelings of loneliness, loss of control, anxiety, depersonalization.
The digital medical devices the user has a chance to experiment with in VR help to alleviate uncertainty and loss of control at the end of the VR journey. The digital technology is set to replace complex and bulky medical equipment in the future, while making a hospital space to look like a regular hotel room: more familiar and less disturbing environment further helping to relieve patient fears.
Image courtesy: Mary Hale
